Advertising online is the cheapest, easiest, anytime- anywhere and is circulated to the maximum number of individuals online. It has no boundaries so it can be accessed from any personal computer available via the internet. Advertising online can be distinguished into:

Banners - this is the cheapest way of advertising online. The banners are displayed using Html, Java, Flash. The types of banners are Vertical, horizontal, Popup and Bi-lingual.

• Vertical - As the name suggests they are placed vertically.
• Horizontal - They are vastly used and the most effective.
• Popup - The popup banner is an effective online advertising strategy, essentially because it is non-intrusive, appearing while the browser is waiting for the site to download. Popup banner ads are site, browser and technology agnostic, unlike normal banners that are constricted by space, browser constraints or the technology of a website.
• Bi-Lingual - Bi-lingual banners are site-specific or region specific. They are designed with the intention of appealing to the sentiments of the users by using their native language to evoke a sense of familiarity or nostalgia.
• Push mailers - A pushmailer is a direct marketing strategy and is a very effective form of online advertising. Our pushmailers are a combination of appealing images, crisp copy and an optimised file size, to minimise download time.

Audio/ Video - Using media can be effective if there is a presentation or the individual has to be caught in a very effective way. But the drawback is that it is costly and very time consuming to download.